KUALA LUMPUR, Oct 24 (Bernama) -- Malaysians can now shop up to 1,000 types of fresh foods and grocery items online as 11street is introducing an array of fresh produce with 24-hour delivery service to Klang Valley shoppers.

Through a partnership with Just Order Conveniently On Mobile (JOCOM), consumers can get fresh goods such as vegetables, fish, halal-certified organic farm chicken, eggs and white bread from 11street, it said in a statement here.

"This is in line with the growing interest among Malaysians to turn to the digital sphere to shop for fresh food and other household grocery items. We see this increase especially during festive periods, such as Hari Raya and Chinese New Year," said Hoseok Kim, Chief Executive Officer of 11street.

"Partnering JOCOM, an established enabler of online groceries and shopping, we aim to revolutionalise the online shopping sphere for groceries and fresh foods, and as such JOCOM is the most ideal partner to work together," he added.

The initiative will be rolled out gradually, with Klang Valley shoppers being the first to receive their fresh foodstuff within 24 hours. Consumers in Penang and Johor Bahru will enjoy next-day delivery by the end of the year, while those in other Peninsular Malaysia states, within next year.


To kick start 11street's foray into offering fresh produce, shoppers can now purchase the two items - 10 pieces of the Grade C eggs and Gardenia Classic White Bread - each for RM1 with limited units.

"We hope that through this collaboration with JOCOM, we help to make our shoppers' lives more convenient by enabling them to shop for essential food products and household items on 11street," Kim said in the statement.

On top of the fresh harvest of vegetables and farm chicken, as well as eggs and nutritious bread, shoppers can also shop for frozen food items including household items, thus elevating one's shopping experience on 11street.

11street is also offering one of Malaysia's most highly valued and rare freshwater fish, the 'empurau', caught fresh and flown in specially from Sarawak, and sold frozen.

The 'empurau' fish sells from RM700 per kilogramme onwards, and is available exclusively on 11street. For more information, please visit www.11street.my.