Thanks to the wonderful invitation, I recently went to the launching event of ‘Cooking Up Prosperity’, a 10-episode online cooking show by 11street and JOCOM that features Chef Cheah Kee Khiang, a prominent chef in Malaysia, and hosted by well-known host and TV personality, Angel Wong Chui Ling. The show will demonstrate simple-to-follow Chinese New Year recipes using fresh ingredients available on JOCOM’s online store at 11street.

You can catch the 10-minute “Cooking Up Prosperity” show every Tuesday and Thursday online. Chef Cheah will demonstrate how to cook dishes in less than 10 minutes, such as Golden Prosperity (Fried Prawn with Salted Egg Floss), Tremendous Opulence (CNY Cake with Taro & Sweet Potato), and Superior Smooth Porridge Seafood Steamboat. The cooking show is sponsored by Clio, Desa Home, Electrolux, F&N, Khind, Kinohimitsu, Maggi, Onenot-enough, Philips, Sharp, SJK Electrical, Starbucks, Sublime and Trine Nexus.

“More Malaysian consumers would start to explore shopping for groceries and other household items online. This holds true and as 2017 comes to an end, we expect this category to only flourish from hereon,” said Bruce Lim, Vice President of Merchandising at 11street.

“This motivates us to strengthen our collaboration with JOCOM and become the e-commerce platform that offers great variety of fresh produce and other frozen goods as food preparation for Chinese New Year heightens. With our host of offering coupled with our established technological prowess, we aim to enable consumers to use our platform as the go-to channel to fulfil all their grocery needs, especially during the festive season.”

Joshua Sew, Chief Executive Officer of JOCOM said: “When we first partnered with 11street last year, we wanted to expand our outreach to a wider community. More importantly, we hoped to empower Malaysians with the convenience of shopping for groceries and other household items online. As a way forward, we produced the cooking show to showcase that Chinese New Year preparation can be made simpler if they know where to get the ingredients and how to best prepare them, without the need to leave their homes.”

JOCOM is planning to expand its online grocery business nationwide by Q3 of 2018, including to the east coast. Currently, 11street’s online grocery services is available to consumers in Klang Valley, Johor and Penang. 11street is geared towards enhancing the variety of groceries to advocate the growing trend of grocery shopping for better consumer convenience.

JOCOM was also recognised by the Malaysia Book of Records (MBOR) as the First Grocery Mobile Commerce App in the country. The award was presented by Tan Sri Danny Ooi, Founder of the Malaysia Book of Records and witnessed by YB Datuk Wira Dr Abu Bakar Mohamad Diah; Deputy Minister of Science, Technology and Innovation (MOSTI).

The four-month evaluation process concluded with JOCOM leading the way in its product innovation and leadership – a nod above other local and foreign grocery app providers and competitors, including more established hypermarket. JOCOM was further lauded as the first Malaysian establishment to have won an award under the category.

For more information on the 11stree and JOCOM’s “Cooking Up Prosperity” promotion, please visit